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Understanding Industry for a Healthcare Information Technology Services Provider

The client is a leading provider of healthcare information technology (IT) products and services in the USA. Delivering products and services to hundreds of hospitals, clinics and healthcare providers, the client wanted to launch its range of Healthcare IT Solutions in Australia. Thus, the client wanted us to analyze Australian healthcare market and determine demand size, market trends, the latest technological innovations and spending propensity of the customers to develop a marketing strategy.

Challenges Faced

SunTec Data's Solution

Offering a full spectrum of industry research services, we supported the client in assessing competition and business opportunity in the Australian healthcare market. Our team of professionals conducted an in-depth study to understand the market, regulatory and competitive landscape.

Business Outcome

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