The client is a leading mobility app operating across multiple cities, providing real-time transportation services. To support strategic decision-making and enhance business efficiency, the client required a highly accurate and well-structured dataset of companies and contacts associated with their platform.
The client partnered with SunTec Data to improve the quality and usability of their business information. The main objectives included:
The client’s raw datasets were aggregated from multiple, unstructured sources, including CRM exports, external business listings, and industry registries. This sheer volume of information created significant organizational challenges, requiring both list building and structured data management services to make it usable and accessible.
Collectively, these issues prevented the client from using data effectively for lead generation, campaign optimization, and decision-making. Without intervention, scaling operations with accurate and campaign-ready datasets would have remained unattainable.
To address these challenges, SunTec Data designed a multi-step process that integrated automation, advanced tools, and human expertise. This framework combines data verification, list building, web research, and data classification services into a unified workflow to deliver a structured and reliable dataset.
Our team consolidated information from internal systems, CRM logs, LinkedIn profiles, business directories, and industry registries. This ensured the client’s dataset covered all relevant companies and decision-makers, eliminating the risk of missed opportunities. Explore our list building services.
We implemented automated checks for duplication, formatting errors, and invalid entries. Ambiguous records were escalated for manual review by domain experts to ensure contextual and industry-appropriate accuracy. This hybrid approach guaranteed data verification services aligned with compliance and quality standards.
Each company and contact was segmented by industry, company size, location, and role. We validated NAICS code assignments and other business classifications to ensure operational relevance, supporting precise sales and marketing campaigns. Learn more about our data classification services.
Through targeted web research services, our team cross-referenced public records, trade registries, and online sources to fill gaps and append missing attributes, such as phone numbers, email addresses, and company details. This ensured the dataset was accurate, current, and actionable.
The enriched and validated dataset was formatted for direct integration into the client’s CRM and analytics platforms. This eliminated workflow bottlenecks, enabling faster lead acquisition and streamlined campaign execution.
Critical fields—such as company status updates or sensitive classifications—were validated manually by subject matter experts. This step ensured high confidence in the final dataset while upholding privacy and compliance obligations.
By blending automation with human review, SunTec Data delivered an end-to-end solution that transformed scattered information into a highly reliable dataset, enabling the client to scale operations with confidence.
To handle the scale, complexity, and sensitivity of the client’s mobility dataset, we implemented a human-in-the-loop framework that combines automation with expert human oversight.
Subject matter experts reviewed ambiguous or inconsistent entries, resolved discrepancies, and ensured correct classification of companies and contacts, including industry-specific NAICS code assignments. This approach guaranteed that every record was contextually accurate and aligned with the client’s operational requirements.
Automated workflows accelerated data collection, scraping, and initial matching processes. This enabled rapid processing of tens of thousands of records while maintaining uniform formatting and reducing manual effort.
While automation handled repetitive tasks, all critical decisions—such as updates to company status, classification changes, or sensitive contact information—were manually validated by experts. This dual-layered approach minimized errors, ensured compliance, and delivered highly trustworthy datasets for decision-making.
61,000 Companies categorized into relevant groups for optimized operations and reporting.
59,000 Contacts accurately identified and mapped to improve engagement and outreach.
99.2% Accuracy ensured reliable data for strategic and marketing decisions.
40% Increase in Lead Generation enabled by clean, well-classified datasets.
60% Faster Lead Acquisition through streamlined verification and classification workflows.
SunTec Data specializes in data management, data verification, list building, web research, and data classification, helping businesses create accurate, reliable, and actionable datasets. Our solutions enable efficient workflows and improved operational decision-making.
Contact us to discover how our team can optimize your data pipelines and deliver tangible business results.
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