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Case Study: Customer Strategic Planning and Competitive Benchmarking for New Product Development

Client Profile

Our client is a German-based beauty product manufacturer, offering a comprehensive range of hair and skin care products across the country. Looking for expansion, the client decided to launch a whole new nail care range in the market. They wanted us to evaluate industry standards, assess current market players and identify target audience & their needs to bring the product to market, while refining marketing strategies.


SunTec Data's Solution

SunTec Data deployed a team of five research professionals to analyze client’s direct and indirect competitors, while understanding the needs and preferences of the target market.


We shared critical insights with the client in a detailed report, helping them understand the target market, benchmark against the competition and formulate an effective marketing strategy to bring product to market.

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