Understanding Industry for a Healthcare Information Technology Services Provider

The client is a leading provider of healthcare information technology (IT) products and services in the USA. Delivering products and services to hundreds of hospitals, clinics and healthcare providers, the client wanted to launch its range of Healthcare IT Solutions in Australia. Thus, the client wanted us to analyze Australian healthcare market and determine demand size, market trends, the latest technological innovations and spending propensity of the customers to develop a marketing strategy.

Challenges Faced
  • Conduct an in‐depth study of the Australian healthcare market with focus on the regulatory framework, key market players, market size, consumer spending habits, and types of healthcare products and services available
SunTecData's Solution

Offering a full spectrum of industry research services, we supported the client in assessing competition and business opportunity in the Australian healthcare market. Our team of professionals conducted an in-depth study to understand the market, regulatory and competitive landscape.

  • Identified key trends in the Australian healthcare market and positioning of HIT providers through secondary data research
  • Assessed key drivers and barriers that have had an impact in the Australian healthcare market
  • Evaluated challenges and opportunities in the market through telephonic interviews with healthcare service providers
  • Profiled and segmented customers into groups
  • Compared key market players in the HIT domain
  • Profiled the types of products and services, already available in the market
Business Outcome
  • We helped the client in precisely assessing the Australian healthcare market for opportunities
  • Our experts compiled and delivered research findings and strategic industry insights
  • It induced greater clarity and alignment in developing an effective market entry strategy

Contact us today to find out how we can provide you valuable industry insight with our range of market assessment services.