93% of B2B marketers use email to distribute content (source). With such stats, B2B Email Marketing seems easy on the surface. Yet, there are not just one or two challenges that organizations are struggling with.
There is a multitude of issues. But, as every cloud has a silver lining, every email marketing challenge has a solution.
The success of a business depends on various factors. The right resources, investment, expertise, and experience are the major ones. Another crucial aspect is having up-to-date knowledge about the market and the target audience. Skipping this part can negatively affect your business’ success.
Lack of apt information will lead you to draw inaccurate conclusions. And, making business decisions without basing them on statistical data will only hinder your growth. This is the reason why your business needs research.
For any eCommerce store, proper inventory management is a must to stay competitive in the market. But, it is complex and a bit challenging business function. There are fair chances of human errors if it’s done manually. And, even a single error can cost you a lot by negatively impacting your business.
So, what do you need to eliminate every single possibility of human error from inventory management? Before answering this question, let us first discuss what is it all about.
No matter how big or small a business you are, you cannot imagine sustainable growth without the support of data. Rather it would be apt to say that modern businesses are driven by data. In a scenario where data has become the main engine of growth for industry verticals across the board, its quality has become more important than ever before. This is simply because consistencies in data invariably lead to anomalies in analysis and in turn wrong outcomes. When inaccurate data can have such a huge impact on your business, data cleansing services become a necessity for you. Data cleansing is the process of rooting out inaccurate entries from your database calls for specialized skills and access to the latest tools and technology.
Ready for the holidays! But, is your business holiday-ready too? If you are waiting for November to structure your holiday email marketing strategy, you might be way behind your peers.
Yes, it’s that time of the year when eCommerce merchants have to start preparing for the holiday rush. Why?
Are you sure your business is heading in the right direction? How do you know that you are hitting the right chord? You need insights to be certain! Market research into the latest industry trends, consumer habits and preferences is what you need to be completely sure that your business is on the right trail. Let us dig a little deeper…
Data is of utmost importance for businesses, primarily because it comprises business-critical information on which they base their key decisions and strategies. Erroneous data invariably leads to poor or uninformed decisions, revenue loss and a negative impact on business.
Organizations across the world agree that for a business to succeed and run smoothly, it is essential to have first-hand information about the market, trends, audience and the reasons why consumers should invest in their product/services. The success of any business is directly correlated to market research. Accurate market research holds great importance in critical business processes, including decision making, strategies, finance, operations, etc. Primarily because all the business activities revolve around the research undertaken, the corresponding decisions and actions taken based on the analysis.
Almost every organization today, holds loads of customer data. But, they are unable to derive valuable insights out of it. This is why data mining is imperative for data-driven organizations to get the desired results in the industry. As per a survey into data mining practices and requirements, “92% of respondents want to deploy advanced analytics more broadly across their organizations.”
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