Did you know that you may lose around 22.5% of your email marketing database in a single year as a result of data decay?

Data decay, for that matter, has compelled many businesses to opt for processes that help them enrich their obsolete databases. Data cleansing is one such process. As the data gets obsolete with the passage of time, it becomes imperative to concurrently scrub or cleanse it, which is quite an overwhelming task when done manually. While there are many software and applications which cater to data scrubbing, the inconsistencies and anomalies of data can’t be entirely resolved. In fact, professionals can better handle this by monitoring and reviewing the data for quality. And that’s the reason why many organizations choose to outsource data cleansing services.

Organizations depend largely on business-critical data for formulating effective marketing strategies, streamlining operations, enhancing customer relations, and making effectual business decisions. But, it is necessary that the data they are relying on is of high quality and relevant for the purpose it is being used for. In order to make their databases all the more clean, accurate, relevant and up-to-date, businesses have been opting to outsource data cleansing services. Data cleansing is not only one of the best solutions for cutting down on the costs involved, but also a gateway to boosting customer acquisition and accelerating the decision-making process.

When you are on the lookout for some good data cleansing companies to delegate data cleansing processes, you must ensure that they aptly cover the following aspects:

• Getting rid of the duplicate data
• Removing the extra spaces
• Carrying out spell checks
• Pinpointing the errors
• Adding missing information
• Providing clean, dependable data
• Validating customer records
• Ensuring data authenticity and enrichment

So does outsourcing data cleansing service make sense?

With such large volumes of data at hand, organizations often struggle to keep their databases up to date and maintain the quality. In such a scenario, outsourcing database cleaning will be a smart move to overcome challenging data anomalies. Without having to invest much, organizations can make the most of the outsourced resources at a lower cost and in relatively less time. Also, outsourcing can shift the focus off of the maintenance for once, and help improve the quality of the database for better decision-making.

When all is said and done, by outsourcing data cleansing services and preferably data enrichment as well, you can take full advantage of accurate and updated databases at a fraction of the cost.

Since you need to use data for making critical business decisions, it is safe to say that cleansing and enriching your data periodically is a must. At SunTec Data, our experts not only know how to cleanse your data, but are also adept at standardizing it, making it all the more actionable. Gain a significant advantage over your competing counterparts by outsourcing data cleansing services to us. Simply drop a mail at info@suntecdata.com to get started.

The SunTec Data Blog

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