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With most industries relying on data today for their business growth, data has become one of the most critical assets in the 21st century. However, ensuring data accuracy and quality is one of the biggest challenges for organizations of any size today.
The fundamental problem with data quality is fairly straightforward. If your data is of low quality, then the decisions taken by your organization, based on that data, will be worthless. Thus, data cleansing or cleaning is critical to ensure an acceptable level of data integrity which will ultimately lead to high-quality data and better decision making.
Being market research consultants, we frequently observe new technologies that aim to reshape the industry. While not all succeed, there are a few outstanding upgrades every year that become integral to the entire 
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