Based on a survey, the volume of data is increasing at an average rate of 63% every month with around 12% of firms reporting over 100% growth per month.
The growing data volume is a concern that needs to be proactively addressed. As the years pass by, the managing of data will no longer be a five-finger exercise. It will gradually become complex and unmanageable. If, as a business owner, you are unable to manage large volumes of data properly, you might lose the data and consequently affect the revenue and potential business opportunities.
Is your sales personnel able to generate a good number of leads but while witnessing conversions you are forced to get satisfied with merely a handful? This might call for a change in your sales outreach programme. Active selling might not be working for your products. Fuelling your sales can be a real challenge in that case.