To become data-driven, companies often face difficulties in collecting and analyzing their data. However, the real challenge lies in integrating diverse data sources into a unified, actionable framework.

Do you know what your customers are thinking in real time about your products or services? Can you anticipate their needs before they express them based on their buying behavior? The answers to these questions may be closer than you think, hidden in plain sight across the vast array of social media platforms. With billions of people using these platforms worldwide, they have become a vast repository of customer data and insights.