33% of the elite marketers believe that having the appropriate technology for data collection and analysis largely contributes to understanding customers. (source: Econsultancy & IBM)
Most of the professionals second this stat as data does remain a crucial part of any organization. The day-to-day functioning of an organization requires significant and effective decision making pertaining to spheres like sales, marketing, inventory, fund management, etc. An unfavorable decision can amount to a substantial loss. Data proves to be a firm base, over which the decisions are made.
Read more