For those involved in market research, there are factors that make or break your campaign. Could be that all of your strategies are on point, but you still are missing out on reaping the rewards of your campaign. There are a plethora of reasons that could undo your marketing research results despite having a good strategy on paper. It might be that your strategy is way too “textbook”, it may be a safe approach to employ for a while, but the market is a dynamic sphere, always in motion, change being one of its primary behaviors. Unless your strategy aligns with the various trend-shifts in the market, it is basically rigged to fall short of expectations. In such a case obsolescence could crawl through anytime. In view of market dynamics, variables and competition, there are some tried and tested approaches that can impart stability to your marketing research. Let us go through them one by one.