Data is vast. Data is important. Data is like the backbone of a business. Data helps in the decision-making processes.

Yes, you already know all that, but can we get to the more pressing question here? Is all the data relevant? You may have countless bytes of business and external data at your disposal, but raw data often contains noise (also termed as bad data) that hampers with the quality of the overall data, and hence your decision-making processes. In fact, bad data can cause additional cost implications for businesses, which eventually lead to huge losses.

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