For service providers, a CRM database is where all the details of the customer are stored. It contains emails, addresses, and all other kinds of relevant data about their customers. But post-General Data Protection Regulation (GDPR), the usual intensity of acquiring new data for CRMs has reduced a bit. No doubt, business agencies wouldn’t want to attract any penalties due to the violation of the new norms, but at the same time, one cannot simply refrain from capturing new data, because it is more or less the fuel for business strategies. So where do the companies serving EU citizens turn to?