It makes you look unprofessional (if it does not downright annoy or offend your customers), if you end up contacting the same person more than once, besides, of course draining your marketing budget. That is why de-duplication, either through removing or merging records that recur on your database, becomes so critical in preventing disastrous outcomes in customer relationship and other facets of your enterprise data management.
To begin with, experts at SunTecData will run a matching programme using a variety of customised matching grades. This will point out the number of possible duplicates sneaking within your database. To determine and discard every single possible duplicate, we can also conduct a more exhaustive analysis of your data, if required. Subsequently, we mark or combine the relevant records together, subject to the client’s request.