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Case Study – Finding Corporate Clients for a Healthcare Services Marketing Firm
When a leading US-based firm specializing in healthcare services marketing needed to identify focus group of corporate clients on a short deadline, SunTec Data worked with the client to develop a list of businesses meeting the criteria specified by the client, using 10 business directories, visiting Company websites as well as LinkedIn profiles of key personnel, providing the client a consolidated solution for building its pitch presentation.
The client had to work on a 2-pronged strategy: design a marketing campaign and simultaneously identify the group of clients on a short deadline, which tremendously added to the pressure and complexity.
Client wanted to design a highly effective marketing campaign for limited, defined target groups.
SunTec Data's Solution
The client partnered with SunTec Data’s Business Research Services team to develop an aggregated list of corporate clients they wanted to focus upon based on their customer profile.
Based on 12 specified criteria, e.g., employee strength, company overview, management and board profiles, annual outlooks on revenue, gross margin, capital spending, focus on customer care, recent news, etc., SunTec Data prepared a list of potential clients.
Using secondary research methodology, SunTec Data studied, collated and verified the information, including:
Researched on company websites and portals
Gathered data from third party credible sources, like leading industry databases that lend this kind of information
Gleaned through LinkedIn profiles of key personnel to lend further insights about each individual, the client was planning to target
Validated data acquired from all sources
Entered data into client’s CRM system
Edited and proof-read all the data and information
Stringent quality check
Client could build a complete and dependable database of corporate prospects.
Automating the marketing campaign became lot easier because of the standardized profile format entered into client’s CRM system.
Outsourcing the client prospecting project to SunTec Data freed the client for more advanced work, viz., designing effective marketing campaigns.
Owing to the economical US$ / hour business research service that we delivered, client could save approximately 55% of its costs.