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Home › Case Studies › SunTec Data Helps a UK-Based Insurance Company Evaluate Competitors and Launch a New Marketing Campaign
SunTec Data Helps a UK-Based Insurance Company Evaluate Competitors and Launch a New Marketing Campaign
The client is a UK-based insurance company, offering a range of insurance products for individuals and businesses. The company provides financial services for:
Personal insurance, covering car, home and travel
Business insurance, covering commercial property, professional indemnity, etc.
Eyeing a sudden increase in the competition, the client wanted us to evaluate its competitors and understand its position in the market.
Identify and assess direct as well as indirect competition
Evaluate competitors in terms of brand share, product/ service quality, product pipeline and execution of promotional programs
SunTec Data's Solution
Offering a suite of competitor analysis services, SunTec Data helped the client in learning about competitor’s products and services, and their planned strategies. Our team of business research professionals:
Conducted SWOT analysis to evaluate the strengths, weaknesses, opportunities and threats facing the business
Performed competitive benchmarking to compare client’s performance measures and practices with key players in the market
Analyzed competitors’ marketing campaigns to help the client devise an effective marketing strategy
Outcome & Value-add
Through multiple research arrangements to evaluate competitors, we helped the client:
Devise New Product Development (NPD) strategy and revive client’s brand positioning
Use emerging marketing channels to communicate with the target audience
Launch an effective marketing strategy to promote and sell its financial products and insurance policies
To find out how we can support you in collating information of your competitors, their offerings, marketing strategies and a lot more, please drop us a line at firstname.lastname@example.org and we will get back to you in the shortest possible time-frame.
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