With the active email accounts expected to reach the 5.6 billion mark by 2019 (source: Hubspot), it is no wonder that despite a host of marketing alternatives, B2B email marketing is still on top of the marketers’ list.
Data forms the backbone of calculated business decisions. Although it helps in shaping diverse business decisions, its importance in formulating marketing strategies stands undefeated.
Operating successfully in the dynamic business landscape calls for constant evolution. Business expansion forms a key element of this evolution. For expansion prospects, it is required to have an in-depth knowledge of one’s industry in general and close competitors in particular. In addition to this, businesses also need to have a fair knowledge of important statistics like previous years profit, funds allocated to different departments of the business and so on.
For service providers, a CRM database is where all the details of the customer are stored. It contains emails, addresses, and all other kinds of relevant data about their customers. But post-General Data Protection Regulation (GDPR), the usual intensity of acquiring new data for CRMs has reduced a bit. No doubt, business agencies wouldn’t want to attract any penalties due to the violation of the new norms, but at the same time, one cannot simply refrain from capturing new data, because it is more or less the fuel for business strategies. So where do the companies serving EU citizens turn to?
Calculated business decisions form the foundation of business success. The importance of reliable data increases even more in the real estate industry where reaching out to buying prospects is altogether a different story. Since the industry involves handsome investments that are quite often one-time and not recurring, delivering real value to your target audience becomes all the more crucial.
Outsourcing is a vast market and a variety of business processes are constantly being outsourced, however after GDPR being passed by EU legislators, there is a bit of a twist in the tale, data privacy norms are stricter and more transparency would have to be exercised on part of businesses dealing with EU citizens’ data. Companies now require to divulge information to customers about how their data is going to be used, and provide them with more elaborate options on sharing data.
If you want to operate successfully in the entrepreneurial ecosystem, you should keep a constant track of your market. Similarly, remaining oblivious of your competitors’ activities wouldn’t benefit you in any way. This calls for a dire need of staying informed at all junctures, the need for which multiplies when you are preparing for a turning point in your business-expanding your scale of operations.
As an organization, you might aspire to provide all your customers qualitative services and create a lasting relationship with them. However, treating all your buyers in a generalized manner can act as a major strategy block and restrain you from fully tapping your actual sales potential.
Every year business organizations spend a good sum of money to acquire data that can act as a foundation of their marketing campaign and other business decisions. Since the advent of Internet, acquiring information pertaining to anything and everything that one desires is readily available in the public domain. What calls for the need of data capture services then?
If you are not able to achieve the intended hike in your sales figure, it might not necessarily be due to fault in your marketing programme but in the data you use for marketing. If the data you use for framing your marketing campaigns is not quality-rich, no matter how good a marketing professional you hire or how much money you spend, your campaign would fetch low success rates.
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