Market Research Services

Having an in-depth understanding of the target audience, competitors and the market can be the key to gaining a competitive advantage. With a broad range of market research services, SunTecData does the same – provides businesses with information about market, innovations in the marketplace, competitors’ strategies, industry trends and much more, thus helping them make informed decisions, formulate effective marketing strategies and reach out to prospective clients far and wide.

Our experts employ industry-best practices to systematically gather, record and analyze data to help you launch a new product/ service, set prices, create a business plan, expand into new markets, etc. Our market research services include peer group development modeling and project evaluation, data mining and segmentation, market assessment, industry trend forecasting, competitor analysis, benchmarking, and a lot more.

SunTecData’s Rich Array of Market Research Services: An Overview

From profiling and segmenting clients, evaluating competitors’ marketing strategies to forecasting industry trends and benchmarking, we do it all as part of market research services. Our market research specialists can proficiently gather hard-to-find information from primary as well as secondary sources such as websites, business directories, online portals, forums, social media sites, etc. We provide you with forecasts and valuable insights from the industry that facilitate the decision making process and enable successful marketing campaigns.

Our broad range of market research services, include:

Market Research Methodology
Market Research Methodology - Market Research Services - img1

SunTecData helps businesses in conducting varied types of surveys critical for market research:

Market Profiling and Segmentation: Our experts identify your clients and segment them as per geographic location, demographics, psychographics and socio-cultural factors so that you can run targeted marketing campaigns.

Market Description Survey: We determine your market size and share of market, provide details about market growth as well as competitive positioning to help you create effective marketing strategies.

New Product Concept Analysis Survey: If you are about to launch a new product in the market, we can help you conduct its initial screening in front of the target market. We provide you with information regarding acceptability of the product, likelihood of purchase, likes and dislikes, etc.

Customer Purchase Process / Tracking Survey: As a part of market research services, we help you track every customer touch-point and the process followed by your customer to complete a purchase. This includes steps like Market Awareness, Knowledge, Intention to Buy, Trial, Purchase and Repurchase of the product.

Customer Attitudes and Expectations Survey: To further help you improve your campaigns and boost conversion rates, we conduct surveys to analyze customer attitudes and expectations.

Customer Intention and Purchase Analysis Survey: Our experts create effective questionnaire to help you understand customer’s interest and motivation to buy your products.

Customer Trust, Loyalty and Retention Analysis Survey: With market research services, our experts help you analyze consumer attitudes towards your company, product and services.

Customer Habits and Uses Survey: This survey includes understanding where, when and how the product is being used by the target audience.

Product Fulfillment Surveys: Our experts evaluate if your product fulfills all the promised attributes and benefits (both tangible and intangible).

Competitive Product and Market Positioning Survey: When you outsource market research services to us, we find out how the market views you in relation to your competitors. This also includes comparing attributes and benefits of the product.

Brand Equity Survey: As part of market research services, our experts evaluate the psychological value that your brand holds in the marketplace.

Advertising Value Identification and Means-end Analysis Survey: We map the hierarchical attributes, values and benefits associated with and portrayed by the advertisement. This includes analyzing your ultimate goal and determining the best strategy to attain it.

Advertising Media and Message Effectiveness Survey: Our market research experts determine the impressions and effectiveness that persuades the customer to purchase your product/ service.

Customer Service Survey: Bringing our in-depth expertise to the table, we evaluate the process followed in receiving the services and the participants involved in it.

Sales Force Effectiveness Survey: Our experts can help you examine the sales activities and performance thereby, helping you deliver a measurable effect.

Sales Lead Generation Survey: SunTecData helps you in timely follow-ups and relevant use of the sales leads. We also help you save your valuable sales force time, and track the leads effectively.

Customer Service Representative (CSR) Survey: Reduce cost and strengthen customer relationships by getting hold of Customer Service Representatives’ attitude for their job-related activities like:

  • Time allocation
  • Solutions for customers’ needs
  • Job improvements measures
  • Practices implemented
  • Internal departments’ efficiency in helping customers

Sales Forecasting and Market Tracking Survey: By leveraging our expert’s profound knowledge in conducting sales forecasting and market tracking surveys, you can get relevant market estimates of consumers’ preferences, self-reported purchasing intentions, and judgmental bootstrapping which are rules that describe the most viable use of the available secondary market information.

Price Setting Survey and Elasticity of Demand Analysis: Avail our market research services to get industry estimates of demand elasticity, optimal price points, and different product-service segments or usage situations.

With our wide range of marketing research services, we cater to a variety of industries such as banking, medical, insurance, legal, automotive, real estate, Non-Profit Organizations, IT, media and telecommunications, etc.

To find out how we can support you in knowing about your target audience, competitors as well as the market, please write to us at info@suntecdata.com.