Competitive analysis is a process of collating and analyzing competitor’s information, their products, practices, strengths and weaknesses, and campaigns, to assess your position against them and improve your marketing strategies. SunTecData can help you evaluate competitors so that you can gain competitive edge in the market while identifying areas of improvement.
Our experts conduct competitor benchmarking based on certain parameters such as revenue, headcount, traffic volume, location, etc.
With competitor analysis services, SunTecData can help you identify and understand your customers, as well as plan strategies against them. Our experts keep a tab on competitors’ information such as their customer base, financial position, current strategies, marketing campaigns, investment, merger and acquisition, launch of new products, if any, etc.
We define the metrics, identify your competitors, gather pertinent data and analyze it to help you improve your overall competitive position in the market. Furthermore, we use the following analytical frameworks to evaluate your competitors and help you strategize against them:
SWOT Analysis: Our experts examine the Strengths, Weaknesses, Opportunities and Threats facing the business so as to determine where you stand against your competitors. We provide you with all the required information that helps you develop a strategic plan to deal with your competitors and other market forces.
Competitor Benchmarking: We compare your company’s practices and performance measures with the industry leaders to help you improve product quality, customer service and sales. Providing you with the required competitor intelligence, we support you in adopting successful practices, avoiding ineffective strategies and making better informed decisions.
And several other parameters!