Case Study: Verbatim Coding for a Global Market Research Company

Our client is a market research firm, offering marketing research, analysis and consulting services across the globe. The client conducted a survey across Austria, France and Germany, receiving over 3 million responses from customers in multiple languages.

Thus, to efficiently manage the large volume of open-ended survey responses in English, French and German, the client wanted someone to perform verbatim coding and convert the text in actionable data for effective decision making.

Challenges
  • Encode nearly 3 million responses, collected over a span of six months
  • Improve the quality and reliability of verbatim coding work while delivering the project in restricted time-frame
SunTecData's Solution

Through a complete spectrum of verbatim coding services, SunTecData supported the client in collating, coding and analyzing unstructured responses to better understand the target market. Our experts assigned numeric codes to specific words, phrases and images to ensure that the data can be analyzed quantitatively. Keeping in mind client’s specific requirements, we chose Ascribe coding software to:

  • Classify over 3 million consumer comments in appropriate categories
  • Gather, code and visualize text in multiple languages like English, French and German
  • Interpret and analyze open-ended survey responses to draw valuable insights from them

We provided deeper understanding to the client about the target market, market sizing and forecasts to facilitate the decision making process.

Outcome

With our range of verbatim coding services, we helped the client in:

  • Minimizing labor costs by 60%
  • Achieving 95% accuracy for coded data
  • Generating richer insights from unstructured, open-ended texts

Drop us a line at info@suntecdata.com to learn how we can support your organization in coding and converting open-ended survey responses into meaningful, actionable data and lowering company cost.