SunTecData Helps Software Development Company Understand Market Potential for Video Conferencing Solution

The client is a US-based software development company, offering a complete suite of IT solutions, technology consulting and product development services in ERP-BPM, SMAC and Web space. Our client wanted to identify market potential for its video conferencing solution targeted at SMEs and create effective marketing strategies that would go well with the target audience.

Business Challenges
  • Conduct telephonic surveys across different cities in the US and identify specific needs and objectives in each region
  • Research, design and prepare questionnaire to gather necessary information from the respondents
  • Ramp-up team size to meet project deadline and ensure on-time product launch
SunTecData's Solution

We deployed a dedicated team of five professionals, headed by a Project Manager, to carry out study across the US and collate data from people in senior management roles.

With an aim to help client formulate effective marketing strategies and make informed decisions pertaining to the launch of its video conferencing software, our experts:

  • Designed and prepared the questionnaire with relevant questions to gather valuable feedback of the target market
  • Conducted 2,500 telephone interviews of professionals, holding senior positions in their respective companies
  • Provided detailed report to the client with opinion and feedback of the target audience
  • The survey helped the client in understanding and assessing the market opportunity to devise strategy for the target audience.
  • It further suggested potential barriers to the adoption of video conferencing software and the benefits that people perceived the solution would offer.
  • As a result, the client refined its marketing strategy and messages to market its product and gained maximum response and approval.

To learn how we can assist you in gaining valuable market insight, please write-in to us at