SunTecData Helps a UK-Based Insurance Company Evaluate Competitors and Launch a New Marketing Campaign

Client Profile

The client is a UK-based insurance company, offering a range of insurance products for individuals and businesses. The company provides financial services for:

  • Personal insurance, covering car, home and travel
  • Business insurance, covering commercial property, professional indemnity, etc.
  • Life cover

Eyeing a sudden increase in the competition, the client wanted us to evaluate its competitors and understand its position in the market.

Business Challenges
  • Identify and assess direct as well as indirect competition
  • Evaluate competitors in terms of brand share, product/ service quality, product pipeline and execution of promotional programs
SunTecData's Solution

Offering a suite of competitor analysis services, SunTecData helped the client in learning about competitor’s products and services, and their planned strategies. Our team of business research professionals:

  • Conducted SWOT analysis to evaluate the strengths, weaknesses, opportunities and threats facing the business
  • Performed competitive benchmarking to compare client’s performance measures and practices with key players in the market
  • Analyzed competitors’ marketing campaigns to help the client devise an effective marketing strategy
Outcome & Value-add

Through multiple research arrangements to evaluate competitors, we helped the client:

  • Devise New Product Development (NPD) strategy and revive client’s brand positioning
  • Use emerging marketing channels to communicate with the target audience
  • Launch an effective marketing strategy to promote and sell its financial products and insurance policies

To find out how we can support you in collating information of your competitors, their offerings, marketing strategies and a lot more, please drop us a line at info@suntecdata.com and we will get back to you in the shortest possible time-frame.