SunTecData Assists Automotive Marketing Firm Prepare List of Qualified New Business Prospects

Client Profile

Our client is a US-based automotive marketing agency, supporting automobile manufacturers and dealers in increasing website traffic and sales. Concerned about the declining productivity due to obsolete data that did not generate enough responses, the client wanted us to understand its target audience and create a robust database that helps in boosting marketing efficiency.

Challenges
  • Search detailed profiles of automobile manufacturers, large dealer groups and single point dealers
  • Segment the profiles on the basis of organizational structure, size, number of dealerships in a city and geographic characteristics
SunTecData's Solution

Keeping in mind client’s research criteria and particular requirements, SunTecData deployed a team of five primary research professionals to understand the universe of target audience and identify profitable customers. As part of contacts database development services, our experts:

  • Carried out secondary research to collate information about each automobile manufacturer and dealer including name, job title, company, email address and phone number
  • Identified their dealership presence across cities mentioned by our client
  • Presented the data in easy-to-access MS Excel file format
Outcome & Value-add

With our list building services, we provided the client with accurate contact information of prospects, and helped them:

  • Gain richer insights into customer profiles by understanding their needs, buying behavior, geographical footprint and supplier relationships
  • Boost customer engagement with accurate, up-to-date data
  • Garner higher ROI from sales and marketing efforts

Get in touch with us today to learn more about our contacts database development services.